Fake Identity: Misrepresentation of a corporation, organization, or non-profit for the purpose of mud-slinging. For example, a competing store owner could represent himself/herself as a customer of his competitor, posting negative reviews on consumer Web sites that discourage customers from visiting that particular store.
Email: The email's information is manipulated to make it appear that the email comes from a legitimate source; however, the email contains fraudulent information. For example, an email arrives with information from a local bank asking for password confirmation; however, the email is rife with spelling errors and the email header is from a different email address.
Fake Website: A website is built to look exactly like a legitimate website; however, it contains false information and is intended to trap users into submitting personal information. For example, a job website masquerades as a popularly recognized job search engine; however, the job website is full of content that is inauthentic, does not offer common Web security measures, and asks for an inappropriate amount of personal information (such as a social security number or credit card information).
Related: What is Phishing?, Ten Ways To Keep Your Search History Private, Anonymous Surfing 101
