Basically, that means you're going to have to make your writing not only compelling, but searchable. Sounds difficult, but it's not as hard as you might think.
Good Web Content - Keywords and PhrasesBefore you get really going, you're going to want to figure out what are the keyphrases that you're going to target. Remember, you want to make your Web content both compelling and searchable, and coming up with a short list of targeted key phrases is part of that. Here's a few articles that can help you with that process:
- How To Brainstorm for Keywords and Phrases
- Keyword Selection Guidelines
- Including Keywords In Your Site Content and Source Code