It's best to figure out exactly where your site or content may fit in the Yahoo structure before submitting willy-nilly to anything that has the word "submit" in it. Expect a "reasonable delay" when using any of these site submission options.
There are eight submission options with Yahoo; I'm going to briefly go over them one by one:
- submitting your site for free
- mobile sites
- media content
- Yahoo search index
- sponsored search
- Yahoo directory
- Yahoo standard submission
Submitting Your Site For Free
The Yahoo Site Submit option is easy and free. All you have to do is enter the URL of the site you'd like to submit to be included in the Yahoo Search index. Must have a free Yahoo ID in order to do this (registration required).
Yahoo Mobile Sites
You can submit your xHTML, WML or cHTML mobile site for inclusion in Yahoo's mobile search index. Again, just submit your site's URL.
Yahoo Media Content
Yahoo Search Submit
Yahoo's Search Submit Express option is not free, but you do get guaranteed inclusion within the Yahoo search index. Pricing of this option varies. Make sure to read the Yahoo Site Submit guidelines thoroughly before choosing this option; you want to make sure it's the best option for your site since it does cost money.
Yahoo Sponsored Search
Yahoo's sponsored search option allows your site be listed in sponsored search results across the Web. You are in charge of your position by the amount you bid on keywords, and when you choose this option, you get people who are looking for what you're selling.
You can submit your products for inclusion in the Yahoo shopping index. This option has variable pricing; again, make sure to read all the information before making your decision.
The Yahoo Travel Submission option allows you to "promote your offers in Yahoo! Travel's Deals section where users search for timely deals and offers." You have two pricing options here; pay for performance (you only pay when someone clicks an ad that takes them directly to your site), or category-based pricing (prices based on specific categories).
The Yahoo Directory option has a couple of pricing tiers depending on the nature of your site. Read all the Yahoo directory submission guidelines before choosing this option. This option is for commercial sites.
General Yahoo Site Submission Guidelines
Always, always, always read the fine print first before submitting your site or product to Yahoo. You don't want to pay for something that turns out to be the wrong option for you. In addition, follow the guidelines that Yahoo asks you to follow precisely. This will make the whole process much easier. Last but not least, expect a reasonable amount of time to be included in the Yahoo search index, and do NOT keep submitting your site or product over and over again. Once is enough.