Michael Bergman, author of one of the most popular Internet search guides and the original discoverer, researcher and educator on the Deep Web, today released Comprehensive Guide to a Professional Blog Site. The free 80-page PDF Guide links to 80 additional sources and covers more than 100 topics and how to tips ranging from installing software and plug-ins to design, styles and templates, and to organizational and effectiveness techniques.
”I didn’t start out to produce a Guide when I first took the blogging plunge, said Bergman, but I soon found that the journal style of blog writing is perfectly suited to “document as you go” and the memorializing of learning, I’ve become a big fan of topic-by-topic discovery that can then be “re-factored” into more comprehensive guide books.”
Some of the major topics covered in the Guide include:
- How to choose blogging software and add-on tools
- Taking control of the blogging process by hosting your own site
- Getting your blog to display and perform right
- Effective techniques for converting existing documents to your blog site HTML
- Being efficient in posting, organizing and work-flowing to allow your diarist activities to flow naturally and productively
- Keeping the blog site pump primed with fresh and relevant content.
Preparation of the Guide took more than 350 hours over four months. It provides detailed breakouts of distinct blog-preparation steps and the time to do them as broken down by research, set-up, adding tools, working out techniques, composition and posting. The Guide estimates that a typical professional blog site with much functionality and is hosted locally takes about 100 hours to put in place, half of which is devoted to research and learning techniques.
”My research found there is a shortage of free how to guides to blogging that emphasize software, mechanics and infrastructure,” Bergman noted. “I hope this helps other serious bloggers that want to seize the reins for themselves in creating and then maintaining a professsional blog site,” he said.
The Guide can be obtained for free without registration from Bergman’s blog site with a download link to the PDF Guide.
Michael K. Bergman is a founder and the chief technology officer and chairman for BrightPlanet Corporation, a company devoted to software and technology for document intelligence and document information automation. His personal blog siteis AI3 Adaptive Information, Adaptive Innovation and Adaptive Infrastructure.Bergman is the author of the award-winning Guide to Effective Searching of the Internet 2005. He is also the author of the seminal white paper, The Deep Web: Surfacing Hidden Value, as updated at the University of Michigan’s Journal of Electronic Publishing. This paper introduced the deep Web term to the Internet and was covered by more than 400 major media outlets when first released in 2000. Bergman is a frequent speaker and writer on Internet search, retrieval and document analysis and management.
