Definition: In the context of the Web, the term launch usually means two different things.
First, some Web sites use the word "launch" as a substitute for the more commonly known "enter" command. For example, a Web site with Flash-based programming might ask the user's permission to "launch" the streaming content in the user's browser.
Second, the term "launch" also can refer to the grand opening of a Web site or Web-based tool; i.e., the site or tool is launched and ready for the public.
Examples:
"Click here to launch the video."
or
"My new Web site is set to launch November 15th."
