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Google Search Engine Optimization On A Budget

How To Improve Your Google Rankings


This article about how to improve your Google rankings is continued from page one.

Optimize Your Keywords for Google Search

Okay, let’s say everything checks out so far. You rank in the top 1000 in Google's search listings. The term you want to optimize for won’t be that hard to get, and will get you enough traffic per month to justify your efforts. Our fourth step is to take the term you chose and optimize your page. GoRank.com does periodic reports on the search engines, and as a free bonus, it will also tell you what Yahoo wants, as well as Google.

Calculate Keyword Density For Your Website

Now that you know what to shoot for, you need to know how the page you want will measure up in Google- you need to calculate your keyword density. You can also do the fifth step at GoRank.com - it has a free tool that will calculate it for you. Prepare your page with that in mind, re-upload, and you’re almost done.

Google Site Submission - Maybe

Great, you’re all set. Now you should submit your site to Google, right? Not necessarily. Let Google find you. HOW Google finds you can affect your page rank. I don’t mean that there is a standard penalty for submitting to Google. There’s been speculation on that for a while but I have yet to prove it matters.

What I DO know from personal experience and testing on my members' sites, is that getting the Googlebot search engine spider to happen upon your site naturally shaves up to 6 weeks off the standard time it takes for indexing. You can get spidered within 24 hours if you know where to get your link picked up, and then end up in Google's index in as little as 4 days.

Google Page Rank

Which site links to you can also affect your Google Page Rank. While this is not as important as it once was, it still carries significant weight– my site didn’t start getting spidered on a daily basis until my Google Page Rank increased to 5. So even if the Google spider comes to your site on a monthly basis, you’re better off waiting for the spider to come back by. That’s the sixth step: let your page be re-discovered by Google with its great new changes.

Here are some articles that can help you get started optimizing your site for searchers and search engines:

  • Ten Steps to a Well Optimized Site: Want increased website traffic, higher search engine ranking, and increased customer satisfaction? Read these Ten Steps to a Well-Optimized Site and you'll be well on your way to accomplishing these goals.
  • Top 5 Mistakes in Search Engine Optimization: Search engine optimization, or SEO, is the practice of making your site search-friendly both to search engines and searchers. There are five common mistakes that people tend to make when beginning to optimize their sites for search engines.
  • Ten Search Engine Optimization Myths - Debunked!: If you're just getting started in search engine optimization for your Web site, you might (unfortunately) have been subjected to a few SEO whoppers. Before you start throwing away your time and money on search engine optimization wild goose chases, read these ten myths of search engine optimization.

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