Search engine optimization is the practice of making your site as accessible as possible to both search engines and readers. Optimizing your site will make it visible not only to Google, but to every other search engine on the Web.
Scenario: you get an occasional click from Google for a certain keyword. You go to find out why you aren’t getting more clicks, and you find out that you’re ranked in the 30's, 50's, or heaven forbid, the 300's. “Great”, you think, “I finally get ranked for a good keyword and it’s a worthless ranking”.
Not necessarily. If you got ranked for a keyword in Google that you wanted At All, the game’s not over yet. If your site’s content is geared towards that subject, you can get your ranking in Google's search engine increased, at no cost. How? The first thing you want to do is find out how well you are ranked for this keyword.
Find Your Google Keyword RankingFor Google in particular, this used to be a difficult chore. In the old days, you’d spend your valuable time doing a search on your desired keyword, then a sub-search for your site, and crawling through pages of listings to find out exactly where you stood. Now there is hope in the form of the following website. Direct your browser to:Google Rankings.
You can use this site to find out what number you come up for in the Google listings, which can be very powerful information if used correctly. If you’re ranked in the top 1000, you have a shot at raising your listing for that page by tweaking the page to be a little more relevant.
So, secondly, you have to know how good a shot you have at getting a better listing. Go to:Search Term Difficulty Checker. This tool tells you how hard it is to rank well for certain keywords in Google. You’ll need a free Google API key to use it.
Estimate Search Traffic
Now that you know your chances, the third piece of information you need to know is how much traffic you can expect. Digital Point has a free tool that gives an approximation of how many hits per day a good ranking gets. Access it here:Keyword Suggestion Tool.
There's more to learn about how to improve your Google rankings on page two of this article.