1. Technology
Send to a Friend via Email

Search Engine Optimization Keywords and Phrases

Keywords and phrases strategically placed and crafted into your website can significantly boost your ratings in search engine results. Here are some resources to get you started in this vital part of search engine optimization.

How to Write Rich Content That Appeals to Search Engines
You've researched your demographics, you've got a target market, and now it's time to write copy that sells. Learn how to place your keywords within your content so they will be appealing to both search engines and Web searchers.

Keyword Selection Guidelines
Improve your site's rankings with these keyword selection guidelines, from guest author Steve Jackson.

Become a Keyword Expert
Lack of well-chosen keywords and phrases on your Web site is a truly terrible mistake to make, as search engine spiders depend on these to find your site; as well as search engine users. If you have not targeted specific and precise keywords for your website, then you will not be easily found.

The Top Five Keyword Search Tools
Need to do some keyword research? Whether you're looking for just the right keywords to target in an article or site content, gauging what popular keyword searches are at any given moment, or getting a good idea of what future keyword searches might be, keyword search tools can help you accomplish all these goals and more.

How to Write Good Web Content
Content is king on the Web, and in order to attract more visitors to your site, you're going to need to write good Web content.

Understanding Your Audience
Understanding your audience is a huge part of a successful Internet marketing strategy. You need to pinpoint who it is you will be marketing your site to, and write your content accordingly.

You can opt-out at any time. Please refer to our privacy policy for contact information.

©2014 About.com. All rights reserved.