Keyword Phrase

Definition: If you've ever used a search engine, and typed in more than one word, than you've just created a search engine keyword phrase. The best way to narrow down your search results is to be as specific as possible, and that's where keyword phrases come in. They also can be used in search engine optimization; if you want your site to be found by search engines for the phrase "happy doodles", than be sure to have that phrase sprinkled throughout your site.