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Do You Need Search Engine Optimization?


Question: Do You Need Search Engine Optimization?

Search Engine Optimization Defined

Search engine optimization is simply the practice of making your website or blog more accessible to both search engines and search engine users; in other words, you're making it easier for them to find you.

Do you really need to optimize your site?

Well, of course, you have the option of not making your site accessible to search engines and directories...but what's the point of that? If you want your site to be found, then you must optimize it for search; and basically, that means you must make it visible to search engines. Web sites in today's competitive business market that are not optimized for search don't have much of a chance of being found by potential customers; and that goes for non-business sites as well.

There's really no excuse for not doing search engine optimization. If you go through the trouble of making a web site, then your intention probably is for that web site to be found. SEO just is the process that helps this happen.

How do I optimize my site?

Glad you asked! Here are a few resources to help you get started:
  • Ten Steps to a Well-Optimized Site: Want increased website traffic, higher search engine ranking, and increased customer satisfaction? Read these Ten Steps to a Well-Optimized Site and you'll be well on your way to accomplishing these goals.
  • Search Engine Optimization 101: In a very basic nutshell, search engine optimization, or SEO for short, is making your site and the site's individual pages visible and relevant to both search engines and search engine users.
  • Ten Search Engine Optimization Myths - Debunked!: If you're just getting started in search engine optimization for your Web site, you might (unfortunately) have been subjected to a few SEO whoppers. Before you start throwing away your time and money on search engine optimization wild goose chases, read these ten myths of search engine optimization.

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