From Wendy Boswell,
Your Guide to Web Search.
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In this step, you're going to further customize your Swicki.

First, you'll need to come up with a good Swicki description. This is optional, but it will make your Swicki easier for other Swicki users to find and use in the Swicki directory.

Second, you're asked to enter your name. This is required, but you don't have to use your real name. You can call yourself anything you want.

Third, if you want to associate your Swicki with a particular website (and you do), you want to enter in the website's URL. If you do this, then everytime someone does a search using your Swicki your site name will appear in the header of your search results. This is just another way for you to promote your site or blog.

And fourth, you'll need to check off what subject categories you'd like to be placed in. This will help other people find your Swicki in the directory.