This profile of Healthline is continued from page one.
Could you explain Healthline's policy on paid inclusion? How do you make sure that advertisements do not get mixed up in the medical search information results?
We should first clarify that we do not allow paid inclusion in our search results. We may, from time to time, include content on our Health Channels, or other topically-focused resource pages, that is sponsored by an advertiser, but only if the content has been written and reviewed by physicians. Should we decide to do this, the content will be clearly identified as sponsored content in each and every case.
You may have noticed that some searches present as the first result a link to content on the Healthline website. We license articles and images from A.D.A.M., an online health content provider, and where there is a relevant article matching the user's search query, we will present this as the first result because a) we know it is doctor-written and reviewed content and b) we can tell the user a bit more about the result, i.e., who wrote it, their affiliation and the date it was last reviewed (and identify it as content from A.D.A.M.).
Let's talk about user registration. What benefits are there for those users who decide to register with Healthline?
Users who register with Healthline can take advantage of several features that help them stay on top of health information and resources that are important to them and their families. Users have the ability to save any search result and give it tags to help sort and organize saved pages; there's also the ability to set up email news alerts on any health search query.
Members can rate and/or write reviews of Healthline article content (licensed and original) or HealthMaps, and rate reviews written by other Healthline members.
Public profiles can be created, so that other users can learn about the reviewer's background and experiences, and, if the reviewer chooses to, allow other members to make contact via either a personal or anonymous email address.
Healthline also offers two bookmarklet tools ; one to allow a user to search Healthline from any web page (highlight a word or phrase in an online J.A.M.A. article, for example, and select the Healthline Search from Anywhere tool in your Favorite Links folder to launch a search) or to save and tag any web page into a Healthline account. This latter bookmarklet requires that the user be a member to save a page from anywhere.
This Healthline profile is continued on page three.
