The Title tag is extremely important to both search engine users and search engine spiders.
Search engines put a lot of weight on the text found in the Title tag, and if it’s not optimized properly, than you’ve lost a vital source for high rankings.
The title tag can be found in the HEAD section of your web pages, and should be different for every page in your site, i.e., don’t just put the same title tag on every single page of your site.
Make your Title tags unique for each page, and make them relevant to what information is on that specific page. Most search results will show sites that have the searched-for words in the title tag itself, so if you want to be found for the keyword phrase “Widget Uses”, then put that phrase in your title tag.
A vague title tag is pretty much useless, and can do more harm than good. Search engine users typing in a search query will scan the search results looking at the titles of the websites listed, so if your title isn’t optimized, yours won’t be given a second look.
In addition, when searchers bookmark a favorite site, the title is what shows up in the bookmarks. A vaguely titled site won’t get repeat visitors if the searcher can’t figure out from the title why they bookmarked it in the first place. Read more about title tags in this article titled Using Title Tags To Increase Web Site Traffic.
