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Good Web Site Design for Web Site Optimization

By Wendy Boswell, About.com

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Site Navigation

Site Navigation

Make sure that every single page on your site has clear navigation, and users know exactly where they are and where they are going. Navigation buttons should not contain mystery meat terms like “stuff”, or “about me”, or “cool things”. All of your navigation should be painfully clear as to what page it is describing.

In addition, make sure that all of your links actually work. It’s frustrating for users to click on something and encounter the dreaded 404 Error Page Not Found.

Also, search engine spiders search your site for indexable content by traveling your links. If your site links are broken, guess what? You just missed a visit by a search engine spider, and they might not come back again. Search engine spiders can’t navigate a poorly designed site, and search engine users don’t have the patience to navigate a poorly designed site.

Also, neat little buttons like the above sample are cool and all, but if you want to include them on your site, you had better include text-based navigation as well as a site map or a table of contents. Make the hierarchy of your site clear and easy.

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