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Black Hat Search Engine Optimization
Unethical search engine optimization, or "black hat" SEO, is unethical. Learn what black hat search engine optimization is, how to identify it, and how to avoid it.
Black Hat Search Engine Optimization - What is Black Hat SEO?
Black Hat search engine optimization is customarily defined as the practice of using unethical techniques to make your search rankings go up. Find out how to spot it and how to avoid it.
Doorway Pages - Web Site Ranking Aids, or Unethical Shortcuts
Doorway pages are specifically aimed towards search engine spiders - once a searcher lands on a doorway page, they are instantly redirected to the "real" website.
How Do Search Engines Define Spam?
Here's a quick roundup of how various search engines define spam in the context of search engine optimization.
Invisible Text: Never a Good Idea
Search engines universally frown on invisible text, and webmasters can get penalized or even banned for utilizing this Black Hat SEO practice. Learn more about invisible text and why you should avoid it as a webmaster.