Most businesses these days actively monitor information about their particular line of work on the Web. This is done via a number of different channels, i.e.:
- Finding blogs that are relevant
- Monitoring news with alerts
- Subscribing to RSS feeds
- Tracking topics on Twitter, Facebook, and other social media sites
There's more, but suffice it to say that tracking information on the Web can (and most of the time is!) a full-time job, especially with the sheer volume of information that is out there. If you're a business owner looking for better ways to filter the fire hose of data, you'll want to read Beyond Basics - Business Analytics and Web Search, an article written by an expert in the field who has a few great predictions of where she thinks the current tracking of Web searches is headed.