Search of the Week: Koenigsegg

This week's breakout search according to Google Insights was Koenigsegg, a small Swedish car company that purchased Saab Automobile from a struggling GM (see more here: Koenigsegg Buys Saab). Let's see how this search breaks down.

• Regioinally, the country that searched the most for Koenigsegg was (predictably) Sweden, followed close behind by Norway, Switzerland, and Finland.
• Sub-regionally, the parts of Sweden that searched for this term the most were Skane lan, Ostergotlands lan, and Stockholms lan.
• Searches related to Koenigsegg were Saab, ccx koenigsegg, saab koenigsegg, and koenigsegg automotive.
• This search peaked on Tuesday, June 16, when the agreement was announced.
• Searches for "saab" were also extremely high in Sweden this week, with christian koenigsegg, halldora von koenigsegg, and koenigsegg group ab as related searches.

This was a good example of a search that didn't make much of a mark until something big happened; searches for Koenigsegg leveled out pretty quickly to previous levels after the initial announcement.