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Wendy's Web Search Blog

By Wendy Boswell, About.com Guide to Web Search since 2004

Target Marketing-Does Your Internet Marketing Strategy Match Your Intended Audience?

Tuesday January 3, 2006
Here's a great New Year's resolution for 2006: more traffic to your website. One way to accomplish this is to understand your target audience. Your target audience is looking for you - they just don't know it yet. In order to help them find you, you need to target who your audience is; in other words, you need to understand who it is that would be looking for the information on your site.

Related: Perhaps you're just getting started in the wild world of search engine optimization (okay, maybe it's not so "wild", but it's interesting nonetheless!). Take this search engine optimization quiz to see how much you might already know about SEO - I bet that you'll be pleasantly surprised once you see how basic it really is.

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