Google has just made available Google Analytics, which "tells you everything you want to know about how your visitors found you and how they interact with your site......Google Analytics delivers all the features you'd expect from a high-end web analytics offering, and provides timesaving AdWords integration features." And guess what - it's free. All you need to do is sign up for a Google Account, which, if you're already using any of Google's services (Gmail, Google Groups, etc.) you already have that.
It's running pretty slow right now; probably because everyone and his uncle is attempting to access the site.
Related: Want to search more precisely with Google? Print out your very own copy of the Google Cheat Sheet.
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