Yahoo Expanding Financial Coverage

This from Internet Week:

"Yahoo Inc. on Monday launched a series of exclusive financial columns from authors, economists and financial advisers, as the entertainment portal expanded use of its own content.

The nine writers announced Monday, including such respected names in the business press as Stephen Covey, Robert Kiyosaki and Ben Stein, were hired as freelance writers and did not write for Yahoo's news partners."

You can check out the new financial columnists at Yahoo Columnist Biographies.

Last week I reported that Yahoo also opened up an exclusive Hot Zone topic area, covered by "veteran war correspondent Kevin Sites." First war coverage, now financial columnists...I don't know about you, but it looks to me like Yahoo is greatly expanding its own branded content in addition to the whole search thing it's got going on.