Goodbye to the Butler
Saturday September 24, 2005
Let's all have a moment of silence for the Ask Jeeves butler, who will be going to where ever it is used up, cyber-mascots go. This via Aaron Wall's SEO Book, a quote from the The Street:
"Jeeves is out of a job.Okay, maybe the butler is not what all the cool kids like these days, but it's a brand. It's recognizable. When someone says "jeeves", more often than not, they're talking about the search engine. Now they're going to change it to the streamlined "Ask", and I guess they have their reasons, but to me it seems like they're kind of shooting themselves in the foot to spite their face (how's that for a mixed metaphor!).IAC/InterActiveCorp. (IACI:Nasdaq - commentary - research - Cramer's Take) is dropping the butler who doubles as the mascot of its recently acquired Ask Jeeves online search business.
The New York-based online empire, which acquired Ask Jeeves for $1.9 billion in July, plans to rebrand the Web site as Ask.com, CEO Barry Diller said Wednesday at an investment conference."
Comments
I agree! I want Jeeves back!!
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