I'm Dreaming Of A (highly successful search campaign) Christmas

It's time to start thinking about Christmas already if you have a site that sells something. According to Marketer Today:

"If you've been marketing online for the past year then you're well familiar with the holiday CPC wave. It begins in late October/early November when rookie marketers remember how important holiday sales are and begin flooding the paid search engines with bids.

They have no strategy. They don't test their ads. They don't measure their results. These are clods throwing money at paid search and creating the CPC wave.

The paid search engines love them."

Long story short, get your site in order and your goals for both your site and your seasonal campaigns set now, while you have time before things start getting really crazy this fall. Here's a few things you can start doing now that will help:

• Target Your Audience: You need to pinpoint who it is you will be marketing your site to, and build your site accordingly.
• Include Keywords in Your Content and Source Code: Learn how to include keywords and phrases in your site content and source code, attract more visitors, and get higher rankings in search engine results.
• Write Good Content: Compelling content on your website is the essential key to good search engine results.